Marketing Manager | Remote | Full Time | £40,000 + Up to £5,000 Performance-Related Bonus
Working Hours: Monday to Friday, 9:00 am–5:30 pm, 37.5 hours per week with a one-hour unpaid lunch
Money Expert is a UK independent price comparison business, helping consumers compare and save across insurance, energy and financial services products.
The business operates in a fast-paced, measurable digital environment, with Marketing playing a key role in customer acquisition, customer value and commercial growth. As the Marketing function continues to develop, this is an opportunity to join a growing team and play a key role in shaping its next stage.
The Role
As Marketing Manager, you will take ownership of Performance Marketing and acquisition while working across CRM, customer lifecycle, campaigns, creative, partnerships and eCommerce.
Working closely with the Marketing Director and alongside the existing Marketing Manager, you will turn the wider growth strategy into measurable commercial results. This is a hands-on role where you will be expected to own campaigns, analyse performance, work with agencies and partners, and identify opportunities for growth.
The role is fully remote, with occasional travel required for meetings at the Chester or Godalming offices, agency and partner meetings, events and team off-sites.
As the Marketing team develops, there will be opportunities to take greater ownership of specific areas and support the development of additional resources.
Key Responsibilities
- Own and help develop the performance marketing roadmap across priority products
- Work closely with the specialist performance agency to drive growth across Google Search, PMax, Microsoft/Bing, Paid Social and emerging channels
- Manage activity against commercial outcomes including traffic, leads, conversion, CPA/CPL, revenue and return on investment
- Identify opportunities to scale successful activity while improving efficiency and lead quality
- Lead the development and testing of new acquisition channels, audiences and campaign approaches
- Develop Paid Social activity across prospecting, retargeting and lookalike audiences
- Use first-party customer data to improve acquisition, targeting and audience development
- Translate channel performance into clear recommendations and commercial decisions
- Develop CRM and customer lifecycle activity across email, SMS and other relevant channels
- Use customer data, segmentation and behavioural insight to identify opportunities for engagement, retention and cross-sell
- Help develop automated and personalised customer journeys
- Connect acquisition and CRM activity across the end-to-end customer journey
- Support first-party data and audience strategies across acquisition and existing customers
- Work with CRM technology and agency partners to continually improve customer value
- Plan and deliver integrated marketing campaigns from brief through to execution, measurement and optimisation
- Develop clear briefs for creative, media and digital partners
- Ensure campaigns are joined up across paid media, CRM, social, website and customer communications
- Use performance data to identify which creative, propositions and messages are working and apply learnings across channels
- Support the development of performance creative and broader brand activity as the Money Expert brand evolves
- Develop a strong understanding of Money Expert's products, propositions and commercial model
- Manage relationships with selected commercial partners across insurance, protection, energy and financial services
- Work with partners to improve lead quality, customer journeys, conversio