AV Business Development Manager | Buntingford, Hertfordshire | Full Time | £30,000 Basic Salary + Uncapped Commission
Our client specialises in professional AV integration and LED display solutions, delivering projects for customers across a range of sectors. They are looking for a commercially driven Business Development Manager to grow new business, generate leads and develop profitable sales opportunities.
The Role
The successful candidate will focus primarily on new business development, with approximately 80% of the role dedicated to winning new customers and developing opportunities. You will receive some existing pipeline opportunities and leads while also being responsible for proactive prospecting and generating new business.
You will need experience in professional AV sales, rental and system design, with a strong understanding of AV integration and a particular focus on LED displays. LinkedIn prospecting, digital lead generation and social selling will be essential to success.
Working closely with the sales, engineering, installation, and operations teams, you will identify customer requirements, develop commercially viable AV solutions, and support projects from initial discussions through installation and handover.
This is an office-based position in Buntingford, requiring daily attendance, customer visits and occasional international travel.
Key Responsibilities
- Identify, research and develop new business opportunities within the professional AV and LED display market
- Dedicate approximately 80% of sales activity to new business development
- Generate leads through LinkedIn Sales Navigator, digital prospecting, networking and other sales channels
- Manage and develop a sales pipeline, following up on leads and converting opportunities into profitable business
- Build relationships with new and existing customers to maximise sales opportunities
- Promote LED display solutions, AV integration services and rental offerings
- Understand customer requirements and recommend suitable technical and commercial solutions
- Prepare sales proposals and quotations, working with technical design support where required
- Work towards sales targets based on net profit and rental turnover
- Record prospecting activity, manage opportunities and maintain accurate sales forecasts using HubSpot and ClickUp
- Work closely with engineers, installation teams and operations to ensure a smooth project handover
- Attend customer visits alongside engineers and support installations where required
- Use LinkedIn and other digital channels to identify prospects and generate new leads
- Work with the marketing team to promote completed projects and support social selling activities
- Attend occasional trade shows, exhibitions and industry events outside standard working hours
- Undertake UK customer visits and occasional international travel, with travel expenses and overnight accommodation covered where applicable
Requirements
Essential
- Experience in professional AV sales, rental and system design, ideally with at least 2 years' relevant experience
- Strong understanding of AV integration, with particular knowledge of LED display solutions
- Proven ability to generate new business and develop sales opportunities
- Experience with B2B sales, lead generation and customer relationship development
- Confidence using LinkedIn for prospecting, social selling and digital lead generation
- Ability to understand customer requirements and translate them into commercially viable AV solutions
- Strong commercial awareness, with an understanding of profitability and sales performance