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Sales & General Manager - Water Industry / Analytical Instrumentation

📍 Shefford 💷 £55,000 basic + commission + benefits package Permanent · Full time Posted 7 Oct 2026

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Sales & General Manager – Water Industry / Analytical Instrumentation

Working hours: Monday to Thursday, 8:30 am – 5:00 pm; Friday, 8:30 am – 2:00 pm
Location: Shefford, Bedfordshire
Job Type: Full Time
Salary: £55,000 basic + commission + benefits package

The Company

Established in 1996, our client is a specialist supplier of analytical instrumentation used for water quality monitoring.

The company supplies and services monitoring and control instrumentation for parameters including ammonia and fluoride, working with major organisations within the water industry and other industrial customers.

The business has built long-standing relationships with a number of major UK water industry organisations, alongside customers across other industrial sectors.

The company has an established customer base and generates a significant proportion of its income through service and spares, including annual service contracts, alongside the sale of specialist instrumentation.

The business is now looking for an experienced Sales & General Manager to take responsibility for the existing customer base while actively developing new commercial opportunities and supporting the future growth of the business.

The Role

This is a hands-on position combining sales, business development and general management responsibilities.

The successful candidate will initially spend time at the Shefford office learning the company's products, customers, service operation and wider business. This initial period will be important in understanding the technical products and existing customer base before taking on greater responsibility.

Once established, the role will involve a mixture of office-based work, customer visits and business development activity, with the expectation of approximately 50% office-based and 50% customer-facing/away from the office, depending on business requirements.

The successful candidate will:

  • Take responsibility for maintaining and developing the existing customer base.
  • Build and maintain relationships with key water industry customers.
  • Identify and secure new sales opportunities within the water industry.
  • Develop opportunities for the company's analytical instrumentation, particularly ammonia and fluoride monitoring equipment.
  • Identify opportunities to expand the company's service contract and spares business.
  • Proactively develop new customer relationships rather than relying solely on the existing customer base.
  • Visit existing and prospective customers as required.
  • Identify opportunities to improve processes, develop new business and strengthen customer relationships.
  • Support the transition of responsibilities currently managed by the existing management team.
  • Work closely with the Office Manager and service team to ensure customer requirements are met.
  • Over time, take increasing responsibility for the wider operation of the business, including oversight of the service function and service engineering team.
  • Work with the existing management team on future commercial and business strategy.

About You

This role requires proven knowledge of the water industry, together with experience selling analytical instrumentation, water quality monitoring equipment or closely related products.

You will have:

  • Proven experience working within the water industry.
  • Experience selling analytical instrumentation, water quality monitoring equipment or closely related technical products.
  • An understanding of the requirements and commercial environment of water companies and their customers.

For employers

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