Our client is a heritage British luxury brand renowned for its high-quality cashmere. They are looking for a passionate, outgoing Sales Associate with a genuine interest in fashion and the confidence to engage customers, build relationships and drive sales.

The Role

Working across menswear and womenswear in a successful Covent Garden store, you will deliver a personalised, one-to-one customer experience that reflects the brand's heritage and quality. You will be expected to go beyond serving customers by understanding their needs, sharing product knowledge and using storytelling to encourage upselling, increase average transaction values and build lasting client relationships.

This is a fast-paced retail environment, particularly during the peak cashmere season from November to February, where teamwork, commercial awareness and a proactive approach are essential.

Key Responsibilities

Welcome customers warmly and initiate conversations to understand their needs, preferences and lifestyle
Deliver personalised, one-to-one service across both menswear and womenswear
Develop in-depth product knowledge to confidently communicate the quality, craftsmanship and heritage of the brand
Use product storytelling, upselling and cross-selling techniques to maximise sales opportunities and increase average transaction values
Build long-term client relationships through thoughtful follow-ups, clienteling and re-engagement
Work towards weekly individual sales targets and contribute to overall store performance
Monitor and work towards key performance indicators, including average transaction value (ATV), units per transaction (UPT) and conversion
Maintain high standards of product presentation, visual merchandising, replenishment and stockroom organisation
Support the wider team with daily store operations, demonstrating strong time management and flexibility
Work collaboratively across both floors to deliver a consistent customer experience
Represent the brand with professionalism, integrity and pride in its British heritage

Requirements

Essential

A genuine passion for fashion, clothing and selling
An outgoing, confident personality with the ability to initiate conversations and build rapport naturally
Strong communication skills and a genuine interest in people and their preferences
A commercial mindset, with an understanding of how upselling, cross-selling and product knowledge contribute to sales
A customer-focused approach that balances excellent service with achieving sales targets
A willingness to learn, develop specialist product knowledge and take on feedback
A hardworking, committed and flexible approach to the role
The ability to work effectively as part of a small team in a fast-paced retail environment
Confidence working across both menswear and womenswear

Desirable

Experience in fashion retail, particularly within premium, designer or higher-value clothing brands
Previous experience in a sales-driven, target-focused environment
Experience with upselling, cross-selling, clienteling and building repeat business
Additional language skills, particularly Chinese or Arabic

What’s In It For You

Salary of up to £28,000 per annum, depending on experience
Monthly team-shared commission, distributed

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