Senior Conference & Events Sales Co-Ordinator | Birmingham | Monday – Friday 09:00 – 17:30 | Full Time | £31,000 per annum
Our client is a gorgeous landmark hotel, originally opened in 1879. Since then, it has welcomed royalty and rock stars and has been a hub in the city for meetings and networking as well as incredible events in its breath-taking Grand Ballroom.
The Role
As Senior Conference & Events Sales Co-ordinator, you will support the Conference & Events Sales function by managing high-value and complex enquiries, supporting conversion of business, and ensuring smooth coordination between sales, operations, and clients.
You will also take a leading role in coaching colleagues, supporting process improvement, and ensuring consistent delivery of high-quality event sales and coordination standards.
Key Responsibilities
Sales & Enquiry Management
- Manage high-value, high-complexity conference and events enquiries across phone, email, and online channels
- Prepare proposals, negotiate with clients, and convert enquiries into confirmed business
- Conduct show rounds and client presentations to a high standard
- Manage enquiry distribution and inbox activity, ensuring timely responses and effective prioritisation
- Support diary management and ensure optimal use of event space and availability
Event Coordination & Delivery
- Produce accurate function sheets and ensure all event requirements are communicated to operational teams
- Lead pre-event briefings for high-profile and complex bookings
- Support smooth coordination between sales and operations teams
- Ensure all client requirements are captured and delivered accurately
Revenue & Performance Support
- Support implementation of sales strategy to maximise revenue and conversion
- Monitor booking activity, availability, and short-term space optimisation
- Assist with competitor analysis and market awareness activities
- Identify opportunities for upselling and repeat business
Process & Systems Management
- Oversee enquiry inbox management on allocated days
- Support allocation of outstanding or past-date enquiries to ensure follow-up
- Conduct daily/regular checks on event status, availability, and operational readiness
- Maintain accurate records across sales and event systems
Leadership & Coaching
- Support coaching and development of junior Conference & Events Sales Coordinators
- Assist with training and onboarding of new team members
- Promote high standards of customer service, sales technique, and process accuracy
Feedback & Continuous Improvement
- Support post-event feedback collection and follow-up processes
- Contribute to monthly conversion and performance improvement initiatives
- Assist in driving departmental sales initiatives and improvement activities
What’s In It For You
- £31,000 per annum - plus target-based financial incentives to help your earning potential
- Stay at the Grand Hotel or other De Vere properties for as little as £50, with
- special rates for friends and family
- Get 50% off food and drinks when you dine in Isaacs or Madeleine - or at any De Vere location
- Explore our Exclusively Yours Benefits portal, unlocking hundreds of discounts on retail, travel, and leisure activities
- Earn extra cash through our employee referral scheme
- Free, freshly cooked meals from our chefs, availabl